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Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies

Language EnglishEnglish
Book Paperback
Book Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies Dawn Pugh
Libristo code: 16891721
Publishers Kaleah Publishing, August 2013
Improving a marketing strategy for products in the high-tech industry involves: -Value communicated... Full description
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Improving a marketing strategy for products in the high-tech industry involves: -Value communicated to the buyer in the product positioning that lowers buyer costs or raises buyer performance -Competitive advantage uniquely created for buyers in ways other

About the book

Full name Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies
Author Dawn Pugh, Patricia Power, Michael E Porter
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 178
EAN 9780989381307
ISBN 0989381307
Libristo code 16891721
Publishers Kaleah Publishing
Weight 213
Dimensions 140 x 216 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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