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Visual Merchandising Fourth Edition

Language EnglishEnglish
Book Paperback
Book Visual Merchandising Fourth Edition Tony Morgan
Libristo code: 35365094
Publishers Laurence King Publishing, November 2021
Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie... Full description
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758 Kč
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Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie alle anderen Elemente, real oder virtuell, die verwendet werden, um das moderne Einzelhandelserlebnis zu verbessern. Anhand einer Reihe von Geschäften - von Modeimperien bis hin zu kleinen Outlets - bietet das Buch praktische Ratschläge. Es enthüllt alles, was es über die neueste Technologie, Schaufensterpuppen, Requisiten etc. zu wissen gibt. Es untersucht auch die Psychologie und die sich ständig ändernden Trends hinter dem Verbraucherverhalten. Enthält Farbfotografien, Diagramme von Grundrissen, Fallstudien und ein Glossar der in der Branche verwendeten Begriffe.

About the book

Full name Visual Merchandising Fourth Edition
Author Tony Morgan
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 224
EAN 9781913947323
ISBN 1913947327
Libristo code 35365094
Publishers Laurence King Publishing
Weight 982
Dimensions 279 x 215 x 18

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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