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Video Game Marketing

Language EnglishEnglish
Book Hardback
Book Video Game Marketing Peter Zackariasson
Libristo code: 10041368
Publishers Taylor & Francis Ltd, October 2016
This textbook is a much-needed guide to the essential principles of marketing from the ground up, ap... Full description
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This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.

About the book

Full name Video Game Marketing
Author Peter Zackariasson, Mikolaj Dymek
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 156
EAN 9781138812260
ISBN 9781138812260
Libristo code 10041368
Publishers Taylor & Francis Ltd
Weight 374
Dimensions 243 x 165 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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