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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Language
English
English
Book
Hardback
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B...
Libristo code: 04389956
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104 b
104 b
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
About the book
Full name
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Author
Harry Macdivitt
Language
English
English
Binding
Book - Hardback
Date of issue
2011
Number of pages
288
EAN
9780071761680
ISBN
0071761683
Libristo code
04389956
Publishers
McGraw-Hill Education - Europe
Weight
586
Dimensions
236 x 151 x 25
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