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Social Web in the Hotel Industry

Language EnglishEnglish
Book Paperback
Book Social Web in the Hotel Industry Nadine Chehimi
Libristo code: 02268143
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, December 2013
The social web is defined as the social part of the Internet that enables (personally unknown) peopl... Full description
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The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

About the book

Full name Social Web in the Hotel Industry
Author Nadine Chehimi
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 183
EAN 9783658045432
ISBN 3658045434
Libristo code 02268143
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 2753
Dimensions 148 x 13 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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