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Strategic Marketing Management - The Framework, 10th Edition

Language EnglishEnglish
Book Paperback
Book Strategic Marketing Management - The Framework, 10th Edition ALEXANDER CHERNEV
Libristo code: 21343512
Publishers Cerebellum Press, January 2019
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, off... Full description
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Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory prese

About the book

Full name Strategic Marketing Management - The Framework, 10th Edition
Author ALEXANDER CHERNEV
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 320
EAN 9781936572595
ISBN 1936572591
Libristo code 21343512
Publishers Cerebellum Press
Weight 586
Dimensions 235 x 194 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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