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Social Strategy

Name: Social Strategy
Brand: Princeton University Press
SKU: 02794353
Price: 615 CZK
Availability: InStock

Mikolaj Jan Piskorski

Language

English

Book Paperback

Libristo code: 02794353

Publishers Princeton University Press, February 2016

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter,... Full description

Libristo code: 02794353

62 b

615 Kč včetně DPH

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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the worlds leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.