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Social Marketing

Language EnglishEnglish
Book Paperback
Book Social Marketing Michael T. Ewing
Libristo code: 06750131
Publishers Taylor & Francis Inc, July 2002
The techniques and tools of marketing have been making steady inroads into the nonprofit and public... Full description
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The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.

About the book

Full name Social Marketing
Author Michael T. Ewing
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 100
EAN 9780789017178
ISBN 9780789017178
Libristo code 06750131
Publishers Taylor & Francis Inc
Weight 190

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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