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Social Business Imperative, The

Language EnglishEnglish
Book Paperback
Book Social Business Imperative, The Clara Shih
Libristo code: 02791356
Publishers Pearson Education, April 2016
This book articulates the pervasiveness of and the possibilities provided by social media for busine... Full description
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230 Kč
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This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era. The book also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.

About the book

Full name Social Business Imperative, The
Author Clara Shih
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 256
EAN 9780134263434
ISBN 9780134263434
Libristo code 02791356
Publishers Pearson Education
Weight 340
Dimensions 228 x 153 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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