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Services Marketing: Integrating Customer Focus Across the Firm

Language EnglishEnglish
Book Hardback
Book Services Marketing: Integrating Customer Focus Across the Firm Dwayne D. Gremler
Libristo code: 08025211
Publishers McGraw-Hill Education - Europe, April 2017
Services dominate the advanced economies of the world, and virtually all companies view services as... Full description
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Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.

About the book

Full name Services Marketing: Integrating Customer Focus Across the Firm
Author Dwayne D. Gremler
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 544
EAN 9780078112102
ISBN 9780078112102
Libristo code 08025211
Publishers McGraw-Hill Education - Europe
Weight 1216
Dimensions 212 x 262 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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