phone 571 999 090
LIBRISTO 0
Free delivery for purchases over 1 299 Kč
PPL Parcel Shop 54 Kč Czech Post 74 Kč Balíkovna 49 Kč GLS point 54 Kč Zásilkovna 44 Kč GLS courier 74 Kč PPL courier 99 Kč
phone Contact phoneHow to shop

Rolling Out New Products Across International Markets

Language EnglishEnglish
Book Paperback
Book Rolling Out New Products Across International Markets George Chryssochoidis
Libristo code: 12043332
Publishers Palgrave Macmillan, January 2004
Launching a new product into numerous countries is a major challenge for managers, particularly thos... Full description
? points 304 b
3 037 Kč včetně DPH
Low in stock at our supplier Shipping in 13-16 days

30-day return policy

You might also be interested in

Value and Income Arthur Eli Monroe / Hardback
common.buy 1 878 Kč
Tales Of Men And Ghosts Edith Wharton / Hardback
common.buy 746 Kč
Knowledge, Networks and Power U. Holm / Paperback
common.buy 3 037 Kč
California Poultry Practice - Being Plain Hints For Beginners In The Rearing, Housing, Feeding, Protecting From Pests And Diseases And Marketing Of Po Susan Swaysgood / Paperback
common.buy 770 Kč
Documentary History of American REV V2: Consisting of Letters and Papers Relating to the Contest for Liberty, Chiefly in South Carolina, from Original Robert Gibbes / Paperback
common.buy 489 Kč

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

About the book

Full name Rolling Out New Products Across International Markets
Author George Chryssochoidis
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 249
EAN 9781349420261
Libristo code 12043332
Publishers Palgrave Macmillan
Weight 340
Dimensions 140 x 216 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account