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Purpose
Language
English
English
Book
Hardback
What is it that great management teams do? How do they create sustained competitive advantage? In Pu...
Full description
Libristo code: 04777333
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75 b
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What is it that great management teams do? How do they create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, presenting a model that will redefine the way we do business. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. Rather than organization and structure, ideas are what determine a company's success. This groundbreaking book looks at companies like Walmart, IBM and Berkshire Hathaway, identifying the ideas that point the way toward excellence.
About the book
Full name
Purpose
Author
Nikos Mourkogiannis
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
272
EAN
9781403975812
ISBN
1403975817
Libristo code
04777333
Publishers
PALGRAVE MACMILLAN
Weight
532
Dimensions
162 x 241 x 22
