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Psychology of the Consumer and Its Development

Language EnglishEnglish
Book Hardback
Book Psychology of the Consumer and Its Development Robert C. Webb
Libristo code: 01379054
Publishers Springer Science+Business Media, June 1999
An unusually understandable survey of the forces or perception and feeling that determine the purcha... Full description
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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

About the book

Full name Psychology of the Consumer and Its Development
Author Robert C. Webb
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 362
EAN 9780306460739
ISBN 0306460734
Libristo code 01379054
Publishers Springer Science+Business Media
Weight 764
Dimensions 155 x 235 x 33

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Child, developmental & lifespan psychology
Society & Social Sciences > Psychology > Cognition & cognitive psychology
Society & Social Sciences > Psychology > Psychology: the self, ego, identity, personality
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