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Product Development for the Service Sector

Language EnglishEnglish
Book Hardback
Book Product Development for the Service Sector Robert G. Cooper
Libristo code: 05146847
Publishers Basic Books, October 1999
The authors offer managers of service industries an overview of the principles of product management...
? points 125 b
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The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

About the book

Full name Product Development for the Service Sector
Author Robert G. Cooper
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 288
EAN 9780738201054
ISBN 0738201057
Libristo code 05146847
Publishers Basic Books
Weight 528
Dimensions 153 x 229 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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