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Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

Language EnglishEnglish
Book Hardback
Book Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand Tony Ellery
Libristo code: 01388397
Publishers John Wiley & Sons Inc, June 2012
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize t... Full description
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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.

About the book

Full name Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
Author Tony Ellery, Neal Hansen
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 412
EAN 9780470487532
ISBN 0470487534
Libristo code 01388397
Publishers John Wiley & Sons Inc
Weight 720
Dimensions 238 x 155 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
Medicine & Nursing > Medical specialties, branches of medicine > Pharmacology
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