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Neuro-Sell

Language EnglishEnglish
Book Hardback
Book Neuro-Sell Simon Hazeldine
Libristo code: 09164482
Publishers Kogan Page Ltd, January 2015
Anyone involved in sales faces huge challenges these days, from fierce global competition and increa... Full description
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Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

About the book

Full name Neuro-Sell
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 232
EAN 9780749476151
ISBN 9780749476151
Libristo code 09164482
Publishers Kogan Page Ltd
Weight 504
Dimensions 164 x 243 x 19
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