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Museum Management and Marketing
Language
English
English
Book
Hardback
Drawing together articles on theoretical and practice-based developments in the field, this book inv...
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Libristo code: 06707878
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476 b
476 b
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Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
About the book
Full name
Museum Management and Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
444
EAN
9780415396288
ISBN
9780415396288
Libristo code
06707878
Publishers
Taylor & Francis Ltd
Weight
958
Dimensions
174 x 246 x 30
Categories
