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Museum Management and Marketing
Language
English
English
Book
Paperback
Drawing together articles on theoretical and practice-based developments in the field, this book inv...
Full description
Libristo code: 04071322
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168 b
168 b
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Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
About the book
Full name
Museum Management and Marketing
Author
Richard Sandell
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
440
EAN
9780415396295
ISBN
0415396298
Libristo code
04071322
Publishers
Taylor & Francis Ltd
Weight
535
Dimensions
141 x 222 x 24
Categories
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