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Mobilising the Audience

Language EnglishEnglish
Book Paperback
Book Mobilising the Audience Mark Balnaves
Libristo code: 11459641
Publishers UNIV OF QUEENSLAND, March 2002
"Mobilising the Audience" is the first comprehensive integration of industry and academic audience r... Full description
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"Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

About the book

Full name Mobilising the Audience
Author Mark Balnaves, Tom O'Regan, Jason Sternberg
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 363
EAN 9780702232053
ISBN 070223205X
Libristo code 11459641
Publishers UNIV OF QUEENSLAND
Weight 490
Dimensions 157 x 221 x 28

Categories

Fiction & Related items > Fiction: general & literary
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