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Marketing Planning for the Pharmaceutical Industry

Language EnglishEnglish
Book Hardback
Book Marketing Planning for the Pharmaceutical Industry John Lidstone
Libristo code: 04621747
Publishers Taylor & Francis Ltd, April 1999
The marketing planning system described in the second edition of this book has been designed to enab... Full description
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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.

About the book

Full name Marketing Planning for the Pharmaceutical Industry
Author John Lidstone, Nigel MacLennan
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 168
EAN 9780566081125
ISBN 0566081121
Libristo code 04621747
Publishers Taylor & Francis Ltd
Weight 470
Dimensions 209 x 300 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Medicine & Nursing > Medicine: general issues > Health systems & services > Medical administration & management
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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