Doesn't suit? No problem! You can return within 30 days
You won't go wrong with a gift voucher. The gift recipient can choose anything from our offer.
30-day return policy
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.