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Marketing Myopia

Language EnglishEnglish
Book Paperback
Book Marketing Myopia Theodore Levitt
Libristo code: 04218676
Publishers Harvard Business Review Press, June 2008
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of b...
? points 21 b
214 Kč
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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

About the book

Full name Marketing Myopia
Author Theodore Levitt
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 104
EAN 9781422126011
ISBN 1422126013
Libristo code 04218676
Publishers Harvard Business Review Press
Weight 88
Dimensions 164 x 108 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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