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Making Ads Pay

Language EnglishEnglish
Book Paperback
Book Making Ads Pay John Caples
Libristo code: 08788351
Publishers www.bnpublishing.com, February 2013
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write... Full description
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

About the book

Full name Making Ads Pay
Author John Caples
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 258
EAN 9781607965664
ISBN 9781607965664
Libristo code 08788351
Publishers www.bnpublishing.com
Weight 376
Dimensions 229 x 154 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > International business
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