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Luxury Marketing & Management

Language EnglishEnglish
Book Paperback
Book Luxury Marketing & Management Dr Daniel a Langer
Libristo code: 17185234
Publishers Createspace Independent Publishing Platform, August 2013
This book provides fundamentally new insights into the seemingly elusive concept of luxury using exa... Full description
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1 454 Kč
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This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various

About the book

Full name Luxury Marketing & Management
Author Dr Daniel a Langer, Dr Oliver P Heil
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 268
EAN 9781492976455
ISBN 1492976458
Libristo code 17185234
Publishers Createspace Independent Publishing Platform
Weight 522
Dimensions 152 x 229 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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