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Internet Applications in Euromarketing

Language EnglishEnglish
Book Hardback
Book Internet Applications in Euromarketing Lynn R. Kahle
Libristo code: 06698988
Publishers Taylor & Francis Inc, February 2003
Explore Internet marketing from cross-cultural and cross-national perspectives This book examines... Full description
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Explore Internet marketing from cross-cultural and cross-national perspectives This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in y

About the book

Full name Internet Applications in Euromarketing
Author Lynn R. Kahle
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 114
EAN 9780789020321
ISBN 9780789020321
Libristo code 06698988
Publishers Taylor & Francis Inc
Weight 408
Dimensions 152 x 229

Categories

Economics, Finance, Business & Management > Business & Management
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