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Internationale Vertikale Marketingsysteme

Language GermanGerman
Book Paperback
Book Internationale Vertikale Marketingsysteme Bernd Brockmeier
Libristo code: 08920018
Publishers Deutscher Universitats-Verlag, August 2000
Bernd Brockmeier analysiert, wie die deutschen Hersteller von Premiummarken-Automobilen ihre Importe... Full description
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Bernd Brockmeier analysiert, wie die deutschen Hersteller von Premiummarken-Automobilen ihre Importeure steuern, wobei eine empirische Untersuchung zeigt, dass insbesondere die Verteilung und Ausübung von Macht eine herausragende Bedeutung im Steuerungsprozess hat.

About the book

Full name Internationale Vertikale Marketingsysteme
Author Bernd Brockmeier
Language German
Binding Book - Paperback
Date of issue 2000
Number of pages 284
EAN 9783824471980
ISBN 9783824471980
Libristo code 08920018
Publishers Deutscher Universitats-Verlag
Weight 408
Dimensions 152 x 229 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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