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International Cases in Tourism Management
Language
English
English
Book
Paperback
Intended for tutors and students of tourism, this work includes features such as: profiles of indivi...
Full description
Libristo code: 06698550
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181 b
181 b
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Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
About the book
Full name
International Cases in Tourism Management
Author
John Swarbrooke
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
410
EAN
9780750655149
ISBN
9780750655149
Libristo code
06698550
Publishers
Taylor & Francis Ltd
Weight
778
Dimensions
227 x 207 x 21
