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Internal'nyj marketing organizacij
Language
Russian
Russian
Book
Paperback
Rassmatrivajutsya osobennosti, soderzhanie i tehnologii internal'nogo (vnutrifirmennogo) marketinga...
Full description
Libristo code: 02941103
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213 b
213 b
2 128
Kč
včetně DPH
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Rassmatrivajutsya osobennosti, soderzhanie i tehnologii internal'nogo (vnutrifirmennogo) marketinga v razlichnyh po tipu organizaciyah: na promyshlennyh predpriyatiyah, v kommercheskih firmah, torgovo-razvlekatel'nyh komplexah, lechebnyh uchrezhdeniyah, uchebnyh zavedeniyah i t.p. Raskryvajutsya teoreticheskie predposylki i prakticheskij opyt marketingovoj deyatel'nosti v usloviyah sovremennogo rynka. Internal'nyj marketing predstavlen kak trendovyj instrument kadrovogo menedzhmenta. Issledujutsya marketingovye tehnologii podbora i vospitaniya kadrov, formirovaniya organizacionnoj kul'tury, motivacii i stimulirovaniya personala, ego social'noj zashhity, tvorcheskogo rosta i razvitiya.
About the book
Full name
Internal'nyj marketing organizacij
Author
Vladimir Novatorov
Language
Russian
Russian
Binding
Book - Paperback
Date of issue
2016
Number of pages
244
EAN
9783659604041
Libristo code
02941103
Publishers
Palmarium Academic Publishing
Weight
381
Dimensions
150 x 220 x 16
