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Inside the Tornado

Language EnglishEnglish
Book Paperback
Book Inside the Tornado Geoffrey A. Moore
Libristo code: 01373894
Publishers HarperCollins Publishers Inc, March 2011
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Full description
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

About the book

Full name Inside the Tornado
Author Geoffrey A. Moore
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 272
EAN 9780060745813
ISBN 0060745819
Libristo code 01373894
Publishers HarperCollins Publishers Inc
Weight 202
Dimensions 137 x 203 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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