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Innovation and Marketing in the Pharmaceutical Industry

Language EnglishEnglish
Book Hardback
Book Innovation and Marketing in the Pharmaceutical Industry Min Ding
Libristo code: 01428918
Publishers Springer-Verlag New York Inc., November 2013
This volume details state-of-the art research findings and new conceptual thinking related to pharma...
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This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.

About the book

Full name Innovation and Marketing in the Pharmaceutical Industry
Author Min Ding, Jehoshua Eliashberg, Stefan Stremersch
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 768
EAN 9781461478003
ISBN 1461478006
Libristo code 01428918
Publishers Springer-Verlag New York Inc.
Weight 1218
Dimensions 243 x 161 x 35

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Medicine & Nursing > Medicine: general issues > Medical equipment & techniques > Medical research
Economics, Finance, Business & Management > Finance & accounting > Finance
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering
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