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I'm Afraid Debbie from Marketing Has Left for the Day

Name: I'm Afraid Debbie from Marketing Has Left for the Day
Brand: Laurence King Publishing
SKU: 33340245
Price: 333 CZK
Availability: InStock

Morten Munster

Language

English

Book Paperback

Libristo code: 33340245

Publishers Laurence King Publishing, March 2021

How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author... Full description

Libristo code: 33340245

33 b

TOP

333 Kč

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How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.