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Hospitality Sales and Promotion
Language
English
English
Book
Paperback
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales...
Full description
Libristo code: 04145292
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157 b
157 b
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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
About the book
Full name
Hospitality Sales and Promotion
Author
Derek Taylor
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
336
EAN
9780750649865
ISBN
0750649860
Libristo code
04145292
Publishers
Taylor & Francis Ltd
Weight
422
Dimensions
140 x 216 x 20
Categories
Economics, Finance, Business & Management
>
Business & Management
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Management & management techniques
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Management of specific areas
>
Sales & marketing management
