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Hegarty on Advertising

Language EnglishEnglish
Book Hardback
Book Hegarty on Advertising John Hegarty
Libristo code: 04360068
Publishers Thames & Hudson, June 2011
Here is a book that no creative professional should be without. Written by one of the worlds leading... Full description
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Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

About the book

Full name Hegarty on Advertising
Author John Hegarty
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 224
EAN 9780500515563
ISBN 0500515565
Libristo code 04360068
Publishers Thames & Hudson
Weight 856
Dimensions 177 x 238 x 37

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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