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Green Marketing in India, ospects and sustainability with particular reference to Kolkata city

Language EnglishEnglish
Book Paperback
Publishers Anchor Academic Publishing, November 2012
This study researches the scope for GREEN Marketing and GREEN Products in India, with special refere... Full description
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This study researches the scope for GREEN Marketing and GREEN Products in India, with special reference to Kolkata City, - what do consumers think about climatic changes? Do these climatic changes concern them and are they making any efforts to minimize environmental impact? And most importantly - are they conscious of purchasing eco-friendly products?The study also try to explore the buying perspective of respondents with respect to green products available at the market and also how green marketing is useful in generating awareness among consumers and what needs to be improved.

About the book

Full name Green Marketing in India, ospects and sustainability with particular reference to Kolkata city
Author Roy Hindol
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 252
EAN 9783954891603
Libristo code 02112517
Publishers Anchor Academic Publishing
Dimensions 225
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