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Globalisation and Advertising in Emerging Economies

Language EnglishEnglish
Book Hardback
Book Globalisation and Advertising in Emerging Economies Lynne Ciochetto
Libristo code: 06692294
Publishers Taylor & Francis Ltd, December 2011
Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India... Full description
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Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.

About the book

Full name Globalisation and Advertising in Emerging Economies
Author Lynne Ciochetto
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 188
EAN 9780415562003
ISBN 9780415562003
Libristo code 06692294
Publishers Taylor & Francis Ltd
Weight 438
Dimensions 163 x 238 x 19

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
Economics, Finance, Business & Management > Economics > Economic systems & structures
Place qualifiers > The Americas > Latin America - Mexico, Central America, South America > South America > Brazil
Place qualifiers > Europe > Eastern Europe > Russia
Place qualifiers > Asia > South Asia (Indian sub-continent) > India
Place qualifiers > Asia > East Asia, Far East > China
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