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Global Political Marketing
Language
English
English
Book
Hardback
A comprehensive analysis of why, how and with what affect parties use political marketing in a range...
Full description
Libristo code: 06692196
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A comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. It explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing.
About the book
Full name
Global Political Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
302
EAN
9780415427227
ISBN
9780415427227
Libristo code
06692196
Publishers
Taylor & Francis Ltd
Weight
606
Dimensions
163 x 241 x 23
