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Fostering Brand Community Through Social Media
Language
English
English
Book
Paperback
This book focuses on building and maintaining brand community in the emerging, dynamic space of soci...
Full description
Libristo code: 12371599
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47 b
47 b
467
Kč
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Paperback
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This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure
About the book
Full name
Fostering Brand Community Through Social Media
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
90
EAN
9781606499405
ISBN
1606499408
Libristo code
12371599
Publishers
Business Expert Press
Weight
145
Dimensions
152 x 229 x 5
