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Factors affecting marketing in parastatals

Language EnglishEnglish
Book Paperback
Book Factors affecting marketing in parastatals Cynthia Mugo
Libristo code: 09214273
Publishers LAP Lambert Academic Publishing, November 2014
Factors affecting marketing in parastatatals is a book that highlights the factors affecting marketi... Full description
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Factors affecting marketing in parastatatals is a book that highlights the factors affecting marketing in government parastatals in Kenya.It elaborates how certain aspects such as the channels of distribution,product quality and competition affect marketing.It also elaborates how organizations can increase revenue through creating adequate marketing strategies for their products and services. This book is beneficial to both public and private organizations who engage in the sale of goods and services to sustain the organization.They will acquire marketing skills which will boost business growth,increase profits and revenue.

About the book

Full name Factors affecting marketing in parastatals
Author Cynthia Mugo
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 68
EAN 9783659681684
Libristo code 09214273
Publishers LAP Lambert Academic Publishing
Weight 119
Dimensions 150 x 220 x 4
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