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Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

Language EnglishEnglish
Book Hardback
Book Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e Adam Morgan
Libristo code: 04081854
Publishers John Wiley & Sons Inc, January 2009
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revis... Full description
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

About the book

Full name Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
Author Adam Morgan
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 368
EAN 9780470238271
ISBN 0470238275
Libristo code 04081854
Publishers John Wiley & Sons Inc
Weight 674
Dimensions 161 x 237 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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