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Customer-Centric Marketing

Language EnglishEnglish
Book Paperback
Book Customer-Centric Marketing Neil Richardson
Libristo code: 05188777
Publishers Kogan Page Ltd, February 2015
There are two major parallel challenges facing businesses today: how to adapt to the changes of frag... Full description
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There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. To address these challenges companies must seek to add customer-value. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness.

About the book

Full name Customer-Centric Marketing
Author Neil Richardson, Jon James, Neil Kelley
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 256
EAN 9780749472092
ISBN 074947209X
Libristo code 05188777
Publishers Kogan Page Ltd
Weight 398
Dimensions 156 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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