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Curve

Language EnglishEnglish
Book Paperback
Book Curve Nicholas Lovell
Libristo code: 02212013
Publishers Penguin Books, May 2014
For most of the last century, companies strived to sell more of the same products at the same prices... Full description
? points 46 b
464 Kč včetně DPH
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For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.

About the book

Full name Curve
Author Nicholas Lovell
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 272
EAN 9780670923212
ISBN 0670923214
Libristo code 02212013
Publishers Penguin Books
Weight 191
Dimensions 130 x 198 x 21

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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