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Consumer Research

Language EnglishEnglish
Book Paperback
Book Consumer Research Morris B. Holbrook
Libristo code: 11522906
Publishers SAGE Publications Inc, August 1995
This collection of essays provides a personal, thought-provoking and often humorous documentation of... Full description
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2 556 Kč
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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

About the book

Full name Consumer Research
Author Morris B. Holbrook
Language English
Binding Book - Paperback
Date of issue 1995
Number of pages 432
EAN 9780803972971
ISBN 0803972970
Libristo code 11522906
Publishers SAGE Publications Inc
Weight 590
Dimensions 152 x 228 x 24

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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