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Consumer Culture, Modernity and Identity

Language EnglishEnglish
Book Hardback
Book Consumer Culture, Modernity and Identity Nita Mathur
Libristo code: 02518435
Publishers SAGE Publications India Pvt Ltd, December 2014
This book offers analysis of articulation of consumer culture and modernity in everyday lives of peo... Full description
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This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.

About the book

Full name Consumer Culture, Modernity and Identity
Author Nita Mathur
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 440
EAN 9788132111276
ISBN 8132111273
Libristo code 02518435
Publishers SAGE Publications India Pvt Ltd
Weight 610
Dimensions 225 x 155 x 26

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
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