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Consumer buying behavior towards online shopping
Language
English
English
Book
Paperback
Internet transactions involve a wide range of risks which may effectively discourage the consumer fr...
Full description
Libristo code: 41593635
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105 b
105 b
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Internet transactions involve a wide range of risks which may effectively discourage the consumer from shopping online or have a strong adverse impact on the level of consumer satisfaction with the product itself and the shopping process. In any business organisation various risk elements are part of business operations. That is why all companies which do business over the Internet should pay attention not only to economic risk that can be managed with derivatives purchased to protect against fluctuations in prices, exchange or interest rates, but also psychological risk and the possible loss of time by consumers when shopping online.
About the book
Full name
Consumer buying behavior towards online shopping
Language
English
English
Binding
Book - Paperback
Date of issue
2022
Number of pages
68
EAN
9786205495605
ISBN
6205495600
Libristo code
41593635
Publishers
LAP LAMBERT Academic Publishing
Weight
119
Dimensions
150 x 220 x 4
