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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Language EnglishEnglish
Book Paperback
Book Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) Stuart Slatter
Libristo code: 10042398
Publishers Taylor & Francis Ltd, December 2015
This book examines the nature and extent of competition in the pharmaceutical industry and analyses... Full description
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expendit

About the book

Full name Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Author Stuart Slatter
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 152
EAN 9781138971363
ISBN 9781138971363
Libristo code 10042398
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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