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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Language EnglishEnglish
Book Hardback
Book Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) Stuart St P Slatter
Libristo code: 06735599
Publishers Taylor & Francis Ltd, August 2014
This book examines the nature and extent of competition in the pharmaceutical industry and analyses... Full description
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3 749 Kč včetně DPH
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expendit

About the book

Full name Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Author Stuart St P Slatter
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 148
EAN 9781138793521
ISBN 9781138793521
Libristo code 06735599
Publishers Taylor & Francis Ltd
Weight 392
Dimensions 242 x 166 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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