Cognition and Affect in Cross-Cultural Communications

Understanding cross-cultural communication is an important task, especially if a country is in the process of national integration and nation-building.To achieve this political integration must be supported by psychological, social, cultural and economic integrations in order to lay down the greatest possible happiness or satisfaction for all society. Culture, thus, is an instrument for achieving national goals; nation building. In our increasing diverse societies, it is indispensable to guarantee harmonious interaction among people and groups with plural, varied and dynamic cultural identities as well as their willingness to live together. Culture provides people with a system of knowledge that generally allows them to know how to communicate with other members of cultures and how to interpret their behaviors as well. This book(culture is the focus) is basically intended to examine the influence of cognition and affect on cross-cultural relations that affects cross-cultural communications among students of the higher institutions who came from different cultural backgrounds.It makes culture a catching term seeking great attention.