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Buyology
Language
English
English
Book
Paperback
The results of a highly ambitious research project that used the very latest brain-scanning technolo...
Full description
Libristo code: 04287303
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32 b
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The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.
About the book
Full name
Buyology
Author
Martin Lindstrom
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
272
EAN
9781847940131
ISBN
1847940137
Libristo code
04287303
Publishers
Cornerstone
Weight
196
Dimensions
130 x 197 x 17
