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Free delivery for purchases over 1 299 Kč
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Brand Portfolio Analysis in the Female Segment of Russian Market
Language
English
English
Book
Paperback
The main goal of the current master dissertation is the research of the brand portfolio architecture...
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Libristo code: 06918647
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The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.
About the book
Full name
Brand Portfolio Analysis in the Female Segment of Russian Market
Author
Yulia S. Denisova
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
96
EAN
9783846534953
Libristo code
06918647
Publishers
LAP Lambert Academic Publishing
Weight
161
Dimensions
150 x 220 x 6
