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Boomer Marketing

Language EnglishEnglish
Book Paperback
Book Boomer Marketing Ian Chaston
Libristo code: 06673084
Publishers Taylor & Francis Ltd, June 2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group i... Full description
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Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour.

About the book

Full name Boomer Marketing
Author Ian Chaston
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 268
EAN 9780415489638
ISBN 9780415489638
Libristo code 06673084
Publishers Taylor & Francis Ltd
Weight 438
Dimensions 156 x 233 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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