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Behavioural Economics: A Very Short Introduction
Language
English
English
Book
Paperback
Behavioural economics blends insights from economics and psychology to explain how people make every...
Full description
Libristo code: 13483077
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25 b
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25 b
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249
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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
About the book
Full name
Behavioural Economics: A Very Short Introduction
Author
Michelle Baddeley
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
168
EAN
9780198754992
ISBN
9780198754992
Libristo code
13483077
Publishers
Oxford University Press
Weight
150
Dimensions
118 x 173 x 10
